The beautiful thing about Polaroids is their tangibility. Photographs have become, ironically, more disposable than ever. We take 100 pictures for a perfect shot, upload it to a social media site, and then forget about it. We stopped taking pictures for ourselves, for our memories, for our nostalgia and started taking them for other people to judge.

Polaroid brings us back to what photographs used to be. Pictures you can touch and that can touch you back.